Ian Burrell wrote in i that UnHerd‘s “mission is to stand aside from the rest of the news pack and ‘to push back against the herd mentality with new and bold thinking'”. In early March 2021, UnHerd launched a membership subscription allowing access to exclusive online events. The site intends to switch to a subscription-based model later in 2020.
The website exists without a paywall: its operating budget derives from an endowment by former Liberal Democrat donor and businessman Sir Paul Marshall. The site’s columnists include Giles Fraser, Ed West, Tanya Gold, John Gray, James Bloodworth, Matthew Goodwin, Maurice Glasman, Julie Bindel, Michael Tracey and Douglas Murray. As of January 2021 the website has 14 full-time editorial and production staff. Freddie Sayers joined the magazine in 2019 as executive editor, having previously been editor-in-chief of YouGov and founder of the British news and current affairs website Politics Home. The website is edited by former Daily Telegraph and Independent journalist Sally Chatterton following Tim Montgomerie‘s departure in March 2018. UnHerd is an online magazine founded in July 2017.
#Unherd the laughing cow free
And its free thinkers just happen to say exactly what that Brexit-obsessed big boss likes to hear.
UnHerd exists as part of a right-wing ecosystem of people, think-tanks, and publications that cosplay as outsiders while having access to the people at the heart of power and often having had access to the levers of power themselves at some point UnHerd cries that no one listens to it, while holding a hedge fund boss’ golden megaphone.
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